Marketing Associate (Co-op)

Job Description:

Public Yield Capital (PYC) is a leading investment outreach platform that leverages data-driven omnichannel communications and marketing strategies to support early-stage and publicly-listed companies in raising capital, increasing stock awareness, and improving liquidity.

As a Marketing Associate, you will play a key role in investment marketing initiatives by executing content strategies, digital campaigns, and investor engagement efforts. This is a hands-on opportunity to gain experience in digital marketing, content creation, paid media, and marketing analytics in the investment and financial services space.

Responsibilities:

• Assist in investment marketing campaigns, including social media, email, and paid digital advertising.
• Create and edit investment-focused content, including blog posts, investor updates, and marketing materials.
• Conduct market research to analyze investment trends and investor behavior.
• Support Public Yield Capital’s brand visibility through PR, media outreach, and influencer partnerships.
• Track campaign performance using data analytics tools and provide actionable insights.
• Collaborate with the business development and investor relations teams to align messaging with outreach efforts.

Qualifications:

• Currently pursuing a Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong writing and communication skills, with an ability to craft engaging, professional content.
• Experience with social media management, email marketing, or paid media campaigns is an asset.
• Basic knowledge of SEO, Google Analytics, and digital advertising is a plus.
• Interest in finance, investment marketing, and capital markets is preferred.

Highly organized, detail-oriented, and eager to learn in a fast-paced environment.