As an entrepreneur, raising capital in a highly regulated and competitive environment can be difficult to navigate. Working closely with your compliance team, PYC develops content and investor marketing strategies that strictly adhere to our established compliance principles across all funnels. Eliminating the potential risk of violating SEC regulations while raising capital from investors.

When generating investor marketing content, PYC takes an educational approach to ensure all released information is based on facts, rather than being promotional content. Following the SEC amended Marketing Rule, all Regulation A+ offering advertisements follow general prohibitions. This entails ensuring all material statements are made based on facts and are not misleading under any circumstances. Additionally, PYC prioritizes presenting transparency and fairness to investors when discussing potential benefits, risks, and many other compliance-friendly guidelines related to the investment. Through delivering non-promotional content and educating investors about the company, PYC is able to enable investors to make an informed judgment regarding the investment. Ultimately, maximizing investors leads through capturing investors that truly believe in the long-term success of your company, rather than being in it for the short-term gain.

The regulatory environment in the equity crowdfunding landscape is changing constantly. Thus, a compliance team is required to avoid facing legal violations of the SEC. Our legal advisors lie at the heart of our strategic investor marketing tactics, as our internal processes require approval from the advisors before decisions are implemented throughout the campaign. As well as ensuring compliance, the PYC Legal Team plays a crucial role in achieving capital raise objectives, making accountable decisions, while also protecting investors and the valued clients we serve.

As the regulatory environment of equity crowdfunding is constantly evolving, Public Yield Capital conducts periodic research and review to remain up to date with all SEC regulatory filings and proposed amendments. One notable reform under the Investment Advisers Act is the recent introduction of the Marketing Rule, which merges what was previously the Advertising and Cash Solicitation Rule. The Marketing Rule was adopted to recognize the advancement of technology-based communication and the evolving financial markets, and efficiently regulate marketing communications. There are many other regulations under the SEC, and it is crucial to stay up to date with such changes to keep legal risk at tolerance.